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This web page aloequine.com states the following, "Welcome to Aloequine Aloe Vera Gel for Horses." Our analyzers saw that the webpage also said " ALOEQUINE ALOE VERA GEL FOR HORSES IS MADE ONLY FROM TOP QUALITY FRESH, HAND FILLETED INNER LEAF ALOE VERA WITH PULP." The Website also said " IT IS NOT MADE FROM POWDER OR CONCENTRATE! This can manifest itself by a loss of appetite and condition, lethargy and a general drop in performance, therefore, inhibiting progress andor development. Adding Aloequine Aloe Vera Gel to your horses feed can help your horse during such times and assist in keeping a healthy digestive system." The website's header had aloe vera as the most important optimized keyword. It is followed by aloe vera gel, aloe vera juice, and aloe vera for horses which isn't as highly ranked as aloe vera. The next words aloequine.com used was equine aloe vera. palatable aloe vera was included but might not be viewed by web crawlers.